Barefoot Marketing / Mind Your Business

Newsletter

We published our Barefoot Marketing newsletter for nine years, offering tips and suggestions on being a better marketer, business owner and all-around smart person. We've stopped now, but during those years we covered lots of fascinating topics that are of interest to small-business owners and other professionals. Here are links to some of our most popular pieces... Just another way we're happy to Mind Your Business for you!

Like these? Visit our blog, "A Shoeless Perspective," at www.barefootmarketing.wordpress.com for more musings.

Issue 18
The Little Pink Spoon
Principles of Successful Websites
A Lump on a Blog
 
Issue 17
Your Perfect Customer
Small Ads
About Graphic Files
 
Issue 16
Still Marketing After All These Years: Ideas for Anniversary Celebrations

Maintaining Your Passion: How to love your work as much as you did the day you married it

 
Issue 15
Staying on Your Toes: Hows and Whys of Marketing When Times Are Tough
Who Cares Where You Went to High School (writing a professional bio)
Why Do Pro Bono Work
7 Steps to Getting Known: Guerilla PR for the Entrepreneur
 
Issue 14
Getting Off on the Right Foot With Your E-mail Communication
Put That in Writing: The Value of Testimonials
Getting Paid: A Great Way to Improve Your Bottom Line (collections)
 
Issue 13
What Makes a Great Leader: Inspiring Others Without Stepping on Toes
Timely Tips for Getting Your Invoices Out (billing)
Tips to Grow Your Business Using Tips (writing tips booklets)
 
Issue 12
How to Find the Niche Market that Makes Your Toes Tingle
No Deadheads Allowed (writing headlines)
The Internet Newsletter is Dead: Long Live Print
Thinking Before You Speak Means Rarely Having to Say "I'm Sorry"
 
Issue 11
And Now, a Message from the President (writing president's messages)
Design on Time and An Inch Off the Sides (scheduling)
Business Ethics is Not an Oxymoron
Trade Shows: Going Toe-to-Toe With the Big Guys
 
Issue 10
Tiptoeing Through the Media Maze (media relations)
Professional Photos Say Cheese, Not Cheesy
Using Event Marketing to Build Business Success
 
Issue 9
Being Creative When All You Really Want to Do is Take a Nap
Someone Who Needs Almost No Introduction (networking)
All About Fonts
 
Issue 8
New Fangled or Old Fashioned: Comparing Print Newsletters to Electronic
Insurance: Staying Healthy & Wealthy By Being Wise
 
Issue 7
What Gazinta a Great Newsletter?
Are There Any Questions? (public speaking)
Picture Perfect: Photography That Makes You Smile
 
Issue 6
Inka-Dinka Doos. and Don'ts (printing)
 
Issue 5
I'm Mad as Heck and Somebody Better Listen: How to Complain and Get Results
What Makes a Good Newsletter Article?
 
Issue 4
When Enough is More Than Enough: Saying No to a Client
 
Issue 3
You, Too, Can Know "Everybody" (networking)
Proofreading: How to Avoid Embarrassing Mistakes
TM - That Helpful Little Dingbat That Says "Hands Off My Logo"
 
Issue 2
Pick a Card, But Not Just Any Card (business cards)
A Mailing List Grows Up (creating a database)
 
Issue 1
Free Publicity
 

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